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// ACADEMY

The IM Apex Academy

Practical guides to help local businesses win more customers, collect more Google reviews and reply to customers faster. Free to read, no jargon.

Leads

How to find customers who are ready to buy

The signs that someone is about to spend money, where to spot them, and how to check a lead is real.

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Reviews

How to get more Google reviews (the honest way)

A simple routine that works for local businesses, and the mistakes that can get reviews removed.

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AI Assistant

What is an AI customer support assistant?

What it does, what it cannot do, and how to tell if it suits your business.

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Reviews

How to reply to a bad Google review

A calm 4 step reply with examples you can adapt today.

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Leads

How to follow up a lead without being pushy

When to follow up, what to say, and when to stop.

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Reviews

Google review request message templates

Copy and paste messages for text, WhatsApp, email and in person.

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Leads

How to get customers from Google without paying for ads

Five free steps to show up in the Google map and get more calls.

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Leads

How to get more customers for a small business: 7 things that work

Simple ways to be found, trusted and contacted, starting with the cheapest.

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AI Assistant

How to answer customers faster without hiring more staff

Saved replies, automatic first replies and when an AI assistant helps.

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Reviews

Best ways to get more Google reviews (compared)

Five options compared by cost, effort and risk.

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Leads

Best ways to find new customers (compared)

Six options compared by speed, cost and your time.

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AI Assistant

Chatbot vs AI assistant vs hiring staff

Which is best for answering customer questions.

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