Your Free 30 Point Customer Checklist

A. Get found on Google (8)

• ☐ Claim your Google Business Profile
• ☐ Pick the right main category
• ☐ Add opening hours, phone number and website
• ☐ Upload at least 10 real photos
• ☐ List every service with a short description
• ☐ Add your service area
• ☐ Post an update once a month
• ☐ Keep your name, address and phone number the same everywhere

B. Get more reviews (8)

• ☐ Save your direct review link
• ☐ Put a QR code on your counter, invoices and receipts
• ☐ Ask within 24 hours of the job
• ☐ Use a short text message (see templates below)
• ☐ Ask every customer, not just happy ones
• ☐ Reply to every review within 2 days
• ☐ Reply to bad reviews calmly in 4 steps
• ☐ Never pay for reviews or gift for them

C. Win more leads (8)

• ☐ Write who your best customer is in one sentence
• ☐ List 3 places they go to ask for help
• ☐ Reply to every enquiry within 1 hour
• ☐ Follow up on day 2, day 5 and day 10
• ☐ Make one clear offer, for example free quote in 24 hours
• ☐ Write down every enquiry in one sheet
• ☐ Ask for a referral after each happy job
• ☐ Spend 15 minutes each week looking at your numbers

D. Reply faster (6)

• ☐ List your top 10 customer questions
• ☐ Save an answer for each one
• ☐ Set an automatic first reply for evenings and weekends
• ☐ Use an AI assistant for repeat questions
• ☐ Add a handover to you for anything tricky
• ☐ Check messages at fixed times each day

3 review message templates

After a job: Hi [name], thanks for choosing us today. If you were happy with the work, would you mind leaving a quick review? It takes 20 seconds: [your link]

Next day: Hi [name], hope everything is going well. A short Google review would really help our small business: [your link]

Gentle reminder: Hi [name], just a quick reminder in case you missed my message. Your review means a lot to us: [your link]

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